National Social Media & Content Specialist

We are not accepting new applications at this time and are evaluating the candidates currently.

Full Time Position 

The Canadian Mental Health Association is seeking qualified applicants for the role of a National Social Media & Content Specialist to join the National Office team for a contract role in the Marketing and Communications team. This role is for you if you are excited at the prospect of supporting the marketing and communications team, as well as the other departments within the national office with content creation, copywriting and editing, graphic design, social media management, monitoring and analytics.

About CMHA: Founded in 1918, the Canadian Mental Health Association (CMHA) is the most established, most extensive community mental health organization in Canada. Through a presence in more than 330 communities across every province and one territory, CMHA provides advocacy and resources that help to prevent mental health problems and illnesses, support recovery and resilience, and enable all Canadians to flourish and thrive. Our vision is a Canada where mental health is a human right. CMHA has been chosen as one of Canada’s best places to work by Forbes magazine in 2021 and 2022. 

Position Summary: Reporting to the National Director of Communications you will be responsible for managing, evaluating, and updating the organization’s national content strategy. Oversee external social media and email marketing planning, deployment and on-platform posting and management (LinkedIn, Facebook, Instagram, Twitter, MailChimp), lead organization-wide editorial meetings, and schedule content based on editorial calendar. Lead and support in development of communications tools, copywriting, graphic design, and plan, write and deliver communications toolkits to the federation based on the annual campaign calendar. As all public-facing materials are produced bilingually, French skills are a definite asset.  

Location:  This position will be based at our office, located in downtown Toronto. To encourage collaboration and explore new ways of working, CMHA National supports a hybrid work model of 2 days in the office and 3 days working from home.

Position Responsibilities: 

• Responsible to advance and steward the Canadian Mental Health Association brand:
  • Develop, implement, and evaluate external content strategy to increase awareness and engagement across platforms, position CMHA as a thought leader and improve brand awareness and recognition.  
  • Communicate new vision, mission, and nationwide strategic plan as a whole.  
  • Monitor trends and the marketplace for emerging mental health issues, sector, and competitive brand activities. 
  •  Plan, schedule, write and design external communications content, including blog articles, social media posts, videos, corporate graphics that are consistent and maintain brand fidelity.    
  • Use digital analytics and communications tools such as Meltwater, Hootsuite, Cision, MailChimp, and Biteable to create and monitor earned and owned content performance. 

•  Build awareness and reach of CMHA National’s programming and initiatives: 
  • Support creation of innovative, accurate and high-quality evidence-based digital content and amplify across CMHA communication channels.  
  • Lead quarterly editorial meetings to effectively meet communications needs of various programs and initiatives for the national office. 
  • Collaborate with other members of the MARCOM team to help develop corporate communications products that may include presentations, briefing notes, brochures, pamphlets, posters, reports or other collateral as required. 
• Inform and influence the public about mental health, mental illness and key issues: 
  • Support development and execution of social change and other promotional campaigns such as Mental health Week to inform and influence the public about mental health, mental illness and how to protect, promote and maintain overall state of wellbeing.  
  • Use content marketing approach to plan, develop and deploy blog articles, videos, social media posts and shareables, email marketing campaigns and quarterly newsletter. 
• Stakeholder engagement and relationship building internally and externally: 
  • Support in strategic communications to build capacity of the federation. 
  • Draft and design communications toolkits according to campaign calendar and respond to branding and design queries in support of CMHA branches, regions and divisions.   
  • Use exceptional stakeholder management skills while building and fostering relationships with internal and external partners, including CMHA branches, regions and divisions, sponsors and funders and vendors including translators, designers and other agencies. 
• Support day to day operations: 
  • Effectively manage workflow and timelines pertaining to a variety of marketing and communications projects simultaneously, in various stages of completion.  
  • Actively participate in team meetings and provide input/suggestion/feedback on initiatives within the scope of the MARCOM team. 
  • Draft critical paths, creative briefs and lead planning and execution of communications projects, with support from the National Director of Communications, such as creation of the annual impact report and corporate graphics suite.  
  • Post materials on the CMHA Intranet, make updates to CMHA.ca website and collaborate with communications colleagues and other departments to plan and execute social media campaigns, design work and videos.   

Education & Qualification: 

• University degree or equivalent experience in a related discipline i.e., public relations, communications, marketing, journalism, health promotion.  

Experience: 

• 3 years of experience in content marketing, content creating, social media management and/or digital marketing. 

• Experience in a charitable or non-profit environment, with a focus on health, mental health, public health or population health is an asset. 

Knowledge: 

• Understanding of marketing and digital communications strategy, tactics, planning and development, including messaging, copy, campaigns, social media posts, blog articles, email marketing and newsletters. 
• Understanding of key issues in mental health, mental illness, public health, psychology and well-being, or interest in gaining expertise in this area. 

• Demonstrate high levels of computer literacy and have a strong facility with the Internet, as well as with various software programs including Word, PowerPoint, spreadsheets, and database management programs.  
• A thorough understanding of and expertise in digital and social media platforms including Hootsuite, Facebook, Google Analytics, YouTube, Twitter, Instagram, LinkedIn 
• Interest in and knowledge of current developments and trends in media and communications. 

Skills: 

• Excellent copywriting and editing skills, strategic communications, social media marketing, interpersonal skills.  
• Ability to work independently, to be proactive, and to handle uncertainty, ambiguity, and the challenge of quickly evolving goals. 
• Capacity to collaborate across teams, capability to work independently or within group dynamics as required. 
• Proficiency in Microsoft Office software, including SharePoint, Outlook, Word, PowerPoint and Excel, and desktop publishing and graphic design software including but not limited to Adobe Creative Suite (InDesign, Photoshop, Illustrator), Canva, Biteable. 
• Effectively able to work under pressure and manage change in a fast-paced environment. 

• Self-starter able to work with limited supervision in a remote work setting. 
• Highly motivated and passionate about mental health or curiosity and a willingness to learn. 
• Bilingual (French & English) would be a significant asset. 

Compensation: $60,000 – $65,000 per year commensurate with experience and qualifications; along with benefits, a flexible work environment and a workplace culture committed to personal wellbeing and psychological safety. 

Benefits: Dental care, extended health care, life insurance, vision care, employee assistance program, flexible schedule, paid time off (vacation, sick and work life balance days), wellness program, work from home, hybrid work. 

Working conditions:  

• This is a full-time position, working standard office hours (currently 35 hours/week).  

• This position functions in a normal office environment, using typical office equipment, with extended periods of sitting, telephone interaction and/or working at a computer and no unusual physical demands. 
• Due to the public nature of this job, there may be some challenging contacts or situations from external stakeholders.  
• CMHA National employees are required to be fully vaccinated against COVID-19 in accordance with our Vaccination Policy as a condition of being eligible for the recruitment process.  
• Proof of COVID-19 vaccinations will be required. If you are not able to obtain COVID-19 vaccinations for a reason related to a protected ground of discrimination under applicable human rights legislation, you can request accommodation from CMHA National.  
• You can review conditions that may qualify for medical exemption to the COVID-19 vaccine here: Medical Exemptions to COVID-19 Vaccination 

Are you a fit?  

If you are interested in applying for the role, please submit a PDF copy of your resume along with a cover letter to [email protected] by April 15, 2022. The subject line should mention “National Social Media & Content Specialist”. We thank you for your interest and please note that only those identified for an interview will be contacted.   

To learn more about CMHA, visit: www.cmha.ca  

CMHA is committed to our workforce reflecting the diversity of the communities within which we work. As such, we explicitly encourage applications from persons with disabilities, members of Black, Indigenous and racialized communities, people of all sexual orientations, gender identities and expressions, and others who may contribute to the diversity of our staff. We invite you to self-identify in your cover letter. Please let us know if you require accommodations throughout the application process.