National Communications Officer
Full Time, Contract Position
The Canadian Mental Health Association is seeking qualified applicants for the role of a National Communications Officer to join the National Office team for a one-year contract with the possibility of renewal. This role is for you if you are a creative and experienced individual wanting to join our strong marketing communications team and are looking for an opportunity to make a difference in Canadians’ mental health.
About CMHA: Founded in 1918, the Canadian Mental Health Association (CMHA) is the most established, most extensive community mental health organization in Canada. Through a presence in more than 330 communities across every province and one territory, CMHA provides advocacy and resources that help to prevent mental health problems and illnesses, support recovery and resilience, and enable all Canadians to flourish and thrive. Our vision is a Canada where mental health is a human right. In 2021, CMHA was chosen as one of Canada’s best places to work by Forbes magazine.
Position Summary: Reporting to the National Director of Communications in Toronto, Ontario, the individual will work closely with subject matter experts and other CMHA comms members across the country. You are expected to work independently and within the team to support media relations and communications in both official languages (English and French).
Location: This position will be based at our office, located in downtown Toronto. However, until further notice, staff are working from home.
- Collaborate with the team and contribute to development of National’s PR plan:
- Act as the primary contact for media requests at CMHA National in both English and French.
- Work closely with program and policy staff to develop a National PR plan for this fiscal year, including audiences, objectives, success metrics and key messages
- Collaborate with other members of the communications team to help develop products that may include presentations, briefing notes, brochures, pamphlets, posters, reports or other collateral as required.
- Stakeholder engagement and relationship building internally and externally:
- Use exceptional stakeholder management skills while building and fostering relationships with internal and external partners, including CMHA branches, regions and divisions, sponsors and funders.
- Create and promote engaging content in both English and French:
- Write and edit communications plans, press releases, key messages, web articles and copy to promote and publicize key CMHA programs, initiatives and campaigns including Mental Health Week, government advocacy and policy releases.
- Translate, trans-create or oversee the external translation and/or review of nationwide communications into French.
- Support day to day operations:
- Effectively manage workflow and timelines pertaining to a variety of marketing communications projects simultaneously, in various stages of completion.
- Actively participate in team meetings and provide input/suggestion/feedback on initiatives within the scope of the Marketing Communications team.
- Evaluate the impact and report marketing analytics:
- Work with Meltwater platform and other monitoring tools to set and measure against public relations KPIs.
- Use analytics and monitoring tools to keep colleagues and the federation abreast of key issues and media coverage on trends and issues that intersect with mental health, including policy, research, funding, polling, statistics, etc.
Education & Qualification:
- University degree in related discipline i.e., preferably in Journalism, Business, Communications or related field.
- 3-5 years of proven experience in public relations and media relations.
- Experience in a charitable or non-profit environment, with a focus on health, mental health, public health or population health, or experience in a public relations agency is an asset.
- Strong knowledge of proactive media relations outreach including drafting, pitching, follow-up, interview logistics required to secure earned media in a competitive landscape.
- Demonstrate high levels of computer literacy and have a strong facility with the Internet, as well as with various software programs including Word, PowerPoint, spreadsheets, and database management programs.
- A deep and thorough understanding of and expertise in platforms including Facebook, Google Analytics, YouTube, Twitter, Instagram, LinkedIn.
- Keep up-to-date with current developments and trends in media and communications.
- Exceptional written, oral, editing and communications skills in English and French.
- Superb project management skills, creative management skills and problem-solving skills required.
- Proven ability to think strategically and be creative and resourceful to accomplish tasks.
- Ability to build consensus, manage multiple stakeholder relationships and inspire confidence in both internal and external teams, including senior leaders.
- Resourceful, hands-on self-starter with a strong work ethic and a collaborative, team-oriented style.
- A fast learner who follows trends and innovation in media and communications.
- Effectively able to work under pressure and manage change in a fast-paced environment.
- Self-starter able to work with limited supervision in a remote work setting.
- Capability to work independently or within group dynamics as required.
- Highly motivated and passionate about mental health.
- Bilingual (French & English) would be a significant asset.
Compensation: $50,000-$55,000 per year along with benefits, a flexible work environment and a workplace culture committed to personal wellbeing and psychological safety.
Working conditions: This is a full-time position, working standard office hours (currently 35 hours/week). This position functions in a normal office environment, using typical office equipment, with extended periods of sitting, telephone interaction and/or working at a computer and no unusual physical demands. During the COVID pandemic, National staff are primarily working virtually.
Are you a fit?
If you are interested in applying for the role, please submit a PDF copy of your resume along with a cover letter to firstname.lastname@example.org by July 7th, 2021. The subject line should mention “National Communications Officer”. We thank you for your interest and please note that only those identified for an interview will be contacted.
To learn more about CMHA, visit: www.cmha.ca
CMHA is committed to our workforce reflecting the diversity of the communities within which we work. As such, we encourage applications from persons with disabilities, members of visible minorities, First Nations, Inuit, and Métis people, people of all sexual orientations and genders, and others who may contribute to the diversity of our staff.