National Business Development Representative (Inside Sales)

Full-Time, Permanent Position

We are looking for an energetic, enthusiastic, and self-motivated National Business Development Representative to join the CMHA National Workplace Mental Health team. Reporting to the National Senior Sales Manager you will be responsible for new sales opportunities through in-bound lead follow up and out-bound outreach efforts to secure qualified leads for introduction calls/meetings for field sales.

You are an ideal candidate if you have ambition and desire to grow professionally in a fast-paced environment. You are competitive with yourself and collaborative with team members. People would define you as self-motivated, results and goal-oriented team player. You bring a love of structure, process, and documentation and a prior experience in not for profit or mental health would be an asset.

About CMHA: Founded in 1918, the Canadian Mental Health Association (CMHA) is the most established, most extensive community mental health organization in Canada. Through a presence in more than 330 communities across every province and one territory, CMHA provides advocacy and resources that help to prevent mental health problems and illnesses, support recovery and resilience, and enable all Canadians to flourish and thrive. Our vision is a Canada where mental health is a human right. CMHA has been chosen as one of Canada’s best places to work by Forbes magazine in 2021 and 2022.

Role: The Business Development Representative (BDR) is responsible for identifying and developing new opportunities for the sales teams to pursue. As the BDR, you will drive demand for Not Myself Today® and other WMH in a variety of ways, including further qualifying leads that have been generated by marketing; managing and qualifying inbound lead activity; engaging in prospecting and cold calling; and appointment setting. Once the lead funnel is filled, you will also follow up and close leads that the field team is not able to target.

Responsibilities:

• Prospect and account research to prepare for calls; using social media tools to monitor targeted accounts.
• Interpret data from marketing leads to personalize outbound communications.
• Perform targeted cold calls, emails, and other sales activities to schedule discoveries/demos.
• Maintain high call volumes (25 outbound calls per day), and running ongoing cadences with multiple social media outreaches.
• Qualify leads & follow up on prospects for further nurturing using phone, email and social channels.
• Leverage inbound leads and outbound activities through proactive and creative prospecting.
• Consult with customers to understand the needs and goals to best align them with the appropriate solution, resources, or internal teams for follow-up.
• Reach out multiple times to each lead to drive connection and provide customer service.
• Track and manage prospecting, and nurture activities in Salesforce.
• Provide input to improve/refine lead generation process.
• Manage and close your own targeted list of customers.
• Work cross functionally and collaboratively with the CMHA National team.

Qualifications and Education Requirements

• Bachelor’s degree or equivalent experience
• Minimum 2 years of prospecting and cold calling experience in sales, marketing or customer service
• B-to-B consultative selling experience with a hunter mindset; experience in the healthcare industry and/or wellness industry a plus
• Proficiency with marketing automation and SFA systems (Salesforce)
• Proven track record of prospecting experience with Manager and Director level staff
• Strong verbal and written communication
• Active listening to assess prospect needs and opportunities
• Natural curiosity to interface with others and ask questions; not easily intimidated by lack of knowledge or the seniority of the prospect
• Competitive and motivated; self-starter who takes initiative to achieve goals
• Team player who is coachable and has an eagerness to learn
• Desires to continue to learn, be it to further her/his career in inside sales or perhaps to move into a field position
• Bilingual (English / French) would be an asset
• Motivated and having knowledge about Mental Health would be an asset

Location:  This position will be based at our office, located in downtown Toronto. To encourage collaboration and explore new ways of working, CMHA National supports a hybrid work model of 2 days in the office and 3 days working from home. However, until further notice, staff are working from home according to public health guidelines and management’s decision.

Compensation: $60,000 – $65,000 per year commensurate with experience and qualifications; along with benefits, a flexible work environment and a workplace culture committed to personal wellbeing and psychological safety.

Benefits: Dental care, extended health care, life insurance, vision care, employee assistance program, flexible schedule, paid time off (vacation, sick and work life balance days), wellness program, work from home, hybrid work.

Working conditions:

• This is a full-time position, working standard office hours (currently 35 hours/week).
• This position functions in a normal office environment, using typical office equipment, with extended periods of sitting, telephone interaction and/or working at a computer and no unusual physical demands.
• Due to the public nature of this job, there may be some challenging contacts or situations from external stakeholders.
• CMHA National employees are required to be fully vaccinated against COVID-19 in accordance with our Vaccination Policy as a condition of being eligible for the recruitment process.
• Proof of COVID-19 vaccinations will be required. If you are not able to obtain COVID-19 vaccinations for a reason related to a protected ground of discrimination under applicable human rights legislation, you can request accommodation from CMHA National.
• You can review conditions that may qualify for medical exemption to the COVID-19 vaccine here: Medical Exemptions to COVID-19 Vaccination

Are you a fit?

If you are interested in applying for the role, please submit a PDF copy of your resume along with a cover letter to by May 20, 2022 to [email protected]. The subject line should mention “National Business Development Representative”. We thank you for your interest and please note that only those identified for an interview will be contacted.

To learn more about CMHA, visit: www.cmha.ca

CMHA is committed to our workforce reflecting the diversity of the communities within which we work. As such, we explicitly encourage applications from persons with disabilities, members of Black, Indigenous and racialized communities, people of all sexual orientations, gender identities and expressions, and others who may contribute to the diversity of our staff. We invite you to self-identify in your cover letter. Please let us know if you require accommodations throughout the application process.